Back to basics: authentic flavors pure and simple

Back to basics: authentic flavors pure and simple

In its latest culinary trend publication, the Cate Marketing agency announced a strong increase in old-fashioned cooking in 2012, focusing on the taste of natural products and simple recipes that get the most from the humblest ingredients.

In its latest culinary trend publication, the Cate Marketing agency announced a strong increase in old-fashioned cooking in 2012, focusing on the taste of natural products and simple recipes that get the most from the humblest ingredients.

Bistro, Mécano, Maestro, Libido, Bio, Geo and Tao. These are the seven culinary trends named by the Cate Marketing culinary consultants agency and which we expand upon below. Several chefs have developed their cooking towards offering more sensuality, gourmet pleasure and texture (Libido). Others pursue their search for creativity by playing on colors and shapes in molecular cooking (Mécano) or by finding recipes from the ends of the earth (Geo). However, the main trends reflect a return to dependable healthy-eating values, in particular those of reasonable consumption (Bio — i.e. organic), primitive cuisine (Tao), cooking from the last century (Maestro) or just good old authentic, cuisine plain and simple (Bistro).

That latter trend shows that people do less cooking at home than thirty years ago and are influenced by restaurant menus. Chefs looking for natural and authentic dishes are in their turn inspired by the trend to adapt gently simmered dishes, taken from the past to serve simple and traditional food and restore the nostalgic atmosphere of a meal with the family. This type of cooking also relies on good produce and rustic ingredients such as herbs, “forgotten” vegetables and fruits in season. Dishes like pot-au-feu, seven-hour leg of lamb or pears in wine, these old-fashioned, convivial recipes are shared like gratins, terrines, beef ribs, pies and tarts, and compotes and remain gourmet dishes despite their simplicity, just like flan, curd cheese with a fruit coulis or a delicious crème de marrons.

The taste for “real food” and reassuringly natural flavors
This authenticity and generosity is found in Les vergers Boiron products, thanks to our selection of the best fruits and vegetables and our expertise in processing and blending that retains all the flavor and unique freshness without adding artificial ingredients (e.g., no thickeners, colorings or flavorings).

Gourmet simplicity
This is the subject of our last savory recipes booklet: vegetable, fish or venison recipes presented in shot glasses. Authentic cooking where genuine flavors delight us with their succulent simplicity and their promise of wonderful meals shared.